Mobile Fitter Case study
Waite Savers
Having always worked for a person or organisation, Brad Waite had grown disillusioned and realised that the only way to achieve his true potential was set up a business of his own. He set about looking for a suitable product to get himself started in a niche area and offer customers something new and exciting, something that would grab people’s attention.
AlloyGator was still relatively new to the market and after reviewing the product Brad immediately saw the benefits to the customer and the huge market opportunity for him. In 2012 set himself up as Waite-Savers, an independent AlloyGator mobile fitter.
After a small amount of local advertising and referrals from AlloyGator HQ it wasn’t long until Waite-Savers had become firmly established. Waite-Savers was fitting on average 10 sets of AlloyGators each week within the first 12 months of trading, producing turnover more than £62K per annum (based on average £120 supplied and fitted SRP at that time).
Over the 10 years of being an AlloyGator fitter, Waite-Savers has developed a loyal bank of customers and continues to bring on new clients each week. Using the customer base they developed and maintained with the AlloyGator product, they have now branched out into tyres, dash cams, brake calipers and remapping.
Data provided by Waite-Savers suggests:
- In the region of 75% of customers who go to them for AlloyGator fitting go back to them within 6-24 months for other services
- Around 87% of AlloyGator customers re-use them to fit to new/additional vehicles
- Circa 28% of customers using them initially for other services, go on to have AlloyGators fitted as an upsell